Bear Grylls has urged celebrities to not "flaunt" their wealth online to stop themselves becoming targets for criminal gangs.
In the wake of Kim Kardashian West being robbed by five masked gunmen at a luxury apartment in Paris, France, this week, the 42-year-old TV survival expert has urged all stars to re-consider what they are posting on social media and sharing with the world.
Bear served as a trooper in the British Army's Special Air Service (SAS) unit from 1994 until 1997 until a parachuting injury curtailed his career and knows more than most about personal security.
When asked his opinion on celebrity security during a Q&A session following the final dress rehearsal for his live stage show 'Bear Grylls: Endeavour presented by Land Rover' at the SSE Wembley Arena, he said: "Don't flaunt your wealth and be smart!"
During the Q&A, Bear also revealed his nerves ahead of the opening of his show at the venue in the UK capital on Friday night (07.10.16) admitting it was a "daunting" prospect performing live.
He told BANG Showbiz: "It is quite daunting, I don't love being in front of a lot of people. I do think it's a timely moment in society to deliver a message about selflessness and humility. The whole show is about facing fears. The idea is telling a few stories well rather than some badly."
In 'Endeavour: Your Adventure Awaits', the 'Mission Survive' star, alongside a cast of expert aerial artists and a stunt crew, takes the audience on a hair-raising and immersive 'expedition' across the globe celebrating some of the greatest feats of courage, endurance and endeavour through the ages.
Bear guides the audience on a journey uncovering true life stories of survival from frozen Antarctica and the cruel winds of Everest, to the humid jungle and shark-infested waters.
For one space-themed part of the show, during which the aborted Apollo 13 moon landing is recreated, Bear is joined on stage by his son Huckleberry and he admits his lad and his siblings Jesse and Marmaduke were a big influence on the production.
Bear - who has his kids with wife Shara - shared: "You always ask kids for advice, they're the harshest critics. I try and pick stories which would inspire them and I tried to pick ones which show true courage ... Huckleberry is such a prima donna. He believes the security guards are there for him not me!"
'Bear Grylls: Endeavour presented by Land Rover' tours across the UK throughout October.
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