I'm a stationery addict
National Stationery Week is a celebration of the written word and all things stationery, and follows the success of National Stationery Day which resulted in massive exposure on Facebook and Twitter, in the national, consumer and trade press, on radio, blogs and websites, and extra sales.
This included the Guardian, Daily Mail, Mirror, Red. GQ, Stylist, Mumsnet, Netmums, BritMums, Mumpreneur and the Ken Bruce, Steve Wright and Simon Mayo programmes on Radio 2.
AIMS
National Stationery Week has four aims:
- To Get Britain Writing
To get more people putting pen to paper and writing by hand, especially children.
- To get consumers talking about stationery, and the products and brands they like.
- To get the consumer media talking about personal communication and stationery more often.
- To get more people spelling stationery with an “E”!
It is supported by an extensive PR and Social Media campaign.
#NatStatWeek, #GetBritainWriting, #LoveStationery and #StationeryAddict are the hashtags to use and watch!
Key target groups:
- Consumers
Consumer media
Bloggers
- Retailers, office product dealers
Trade press
- Schools
- Consumer/professional groups
i.e. Parents/mums, teachers, PAs
PARTICIPATING RETAILERS
One of the highlights of National Stationery Day was the way in which retailers and dealers promoted it to their customers.
The Pen Shop, Colemans, Osbornes Stationers, Websters Pen Shops, Jarrold, Cult Pens, Fenwick and Bureau Direct were just some of those who promoted National Stationery Day on their websites and on Facebook and Twitter, ran special promotions and used special shelf wobblers and “I’m a stationery addict” badges provided by National Stationery Day for their customers and staff.
National Stationery Week provides more time and more opportunity for more retailers to get involved, for more special offers and promotions, more publicity and more sales. Every day is stationery day!
Top brands back National Stationery Week
Leading stationery brands Sheaffer, Letts Filofax, Faber-Castell and uni-ball have signed up as Official Partners for next April’s National Stationery Week which runs from 22-28 April.
It follows the success of this year’s National Stationery Day which resulted in extensive coverage on Facebook and Twitter, in the national, consumer and trade press, on radio, blogs and websites worldwide and extra sales for retailers.
One of the aims of National Stationery Week is to encourage more people, and especially children to put pen to paper.
“Handwriting is enjoying a revival and is far from being the lost art some would have us believe” says organiser Chris Leonard-Morgan.
“It still matters, and is more important than ever in today’s digital age. It’s why ‘Get Britain Writing’ has been adopted as the theme for National Stationery Week. Britain is a nation of stationery lovers, and design-led notebooks and pens are the new must-have fashion accessory.”
PARTICIPATING RETAILERS
10 WAYS TO GET INVOLVED WITH NATIONAL STATIONERY WEEK
National Stationery Week is a major sales and marketing opportunity for retailers, supported by a high profile PR and Social Media campaign. Participating retailers will be listed on the official National Stationery Week website with a hyperlink to their own websites.
- Put the National Stationery Week logo on the home page of your website with a link to the official website www.nationalstationeryweek.com
- Include the National Stationery Week logo in consumer ads and promotion
- Tweet about it on Twitter #NatStatWeek #GetBritainWriting #lovestationery
- Talk about it on Facebook
- Promote it to your customer database and consumer journalists
- Produce posters for your shop windows (downloadable logos are available)
- Run competitions and promotions in-store, online and on Facebook and Twitter
- Use the ‘I’m a Stationery Addict’ badges, and shelf wobblers
- Take photographs of your shop window/s and in-store merchandising and send to your local papers, as well as [email protected]
- Visit the London Stationery Show