Isabella Rossellini has called for a complete makeover in cosmetics advertising, insisting she has no desire to see a young model promoting wrinkle cream.
The Death Becomes Her star was dropped as the face of French beauty firm Lancome in 1992 - the same year she entered her 40s.
Rossellini was replaced with a younger model - despite having represented Lancome for 14 years.
And the beauty is convinced the move alienated the brand's older customers, who want to see women their own age featured in ad campaigns.
Rossellini says, "I understand advertising is about selling dreams but I'm not sure that women dream of staying young. I don't. I dream of being elegant and sophisticated.
"After Lancome let me go it took them some time to find a substitute. All research indicates that women were actually pleased to have somebody in her 40s advertising anti-ageing cream because a girl in her 20s doing so doesn't feel right.
"Ageism has put women in a situation where they feel uncomfortable with the idea of getting older."
Tagged in Isabella Rossellini