drinking tea
Thanks to the New Ones from PG Tips, you can now make the perfect cup of fresh tasting tea, whatever your mood or the time of day. Follow our top tips to make your cuppa just right, every time.
Always fill your kettle up with cold, fresh water.
Pop the tea bag in your mug. Remember, The Fresh One provides an invigorating pick-me up, The Strong One gives a more powerful wake-up call and The Delicate One is perfect for relaxing with a mellow brew.
Pour the boiling water into your mug, stir gently and leave for two to three minutes. This is enough time for the tea to deliver its fresh tasting
flavour.
The teas taste delicious on their own, but, feel free to add milk slowly. That way you can stop exactly when it’s right for you.
Put in white sugar if required and get the biccies ready!
Now sit back, relax and enjoy your delicious, fresh tasting cuppa from PG Tips.
Made using a unique process, the New Ones deliver fresh-tasting teas to suit different tastes and times throughout the day. Leaves are pressed at different stages during fermentation in order to capture and preserve the genuine and refined taste of fresh tea in each new blend:
The Fresh One: Pressed within hours of picking to give a uniquely clean, smooth, golden and fresh-tasting tea. A refreshing pick-me up
The Strong One: A full flavour blend with extra-pressed leaves and a rich, rounded character. For those times when you need a kick start
The Delicate One: A delicate tasting blend that combines lightly pressed leaves and decaffeinated tea. A gentle, mellow cup for those moments of relaxation
This is one of the most important launches in the history of PG tips tea. We are using innovative technology that presses freshly picked tea leaves at different times to create three new delicious black tea variants to better satisfy different tastes and peoples’ changing moods throughout the day, says Silvia Grattieri, PG tips Brand Manager. We had to find the right balance of freshness for each blend so we could delight our consumers with a great tea-drinking moment as well as deliver the genuine taste of fresh tea.
The New Ones from PG tips are fully Rainforest Alliance Certified. They will be available in 80 bag boxes at all major retailers, from March 2011, with a RRP of £2.69.*
Innovative range of fresh-tasting tea heralds the first major brand innovation in black tea since the pyramid bag
28th February 2011: PG tips, the nation's favourite tea, today launches The New Ones a range of everyday black teas designed to introduce variety to the black tea market. It comprises The Fresh One, The Strong One and The Delicate One.