While some chocolate is emphatically “not for girls”, the iconic GALAXY chocolate bar has been redesigned especially for the ladies. The 50 year old bar has had a makeover to create the ultimate chocolate taste sensation. The shape of each piece is designed specifically to fit snugly into a woman’s mouth, which is smaller than a man’s. In addition each piece weighs a perfect five grams, which when melted, is just the right amount to coat the inside of a woman’s mouth.

Dr Una Coales, from C4’s Turn Back Your Body Clock comments: “Women have smaller mouths compared to men, but a larger amount of taste buds, making their perception of flavour more sensitive. These taste signals are carried through the taste buds on the surface of the tongue and transmitted directly to the brain. A chocolate such as GALAXY which is tailored to fit the smaller mouth of the woman will have better contact with the taste buds and therefore lead to the heightened taste sensation.”

New curvier GALAXY provides indulgence for the eyes as well as the taste buds. GALAXY has revolutionised the chocolate market by adding design aesthetics criteria to its creation. The line of beauty has always attracted the human eye and throughout history we have seen curvy designs become great icons.

Ten Iconic Curvy Designs
1. Galaxy, 2007
2. The Gherkin, Norman Foster, 2004
3. Gateshead Millennium Bridge, Wilkinson Eyre, 2000
4. Oakley Sunglasses, Jim Jannard, 1984
5. Egg Chair, Arne Jacobsen, 1958
6. Smeg Fridge, 1948
7. Volkswagon Beetle, Erwin Komenda, 1938
8. Mae West Sofa by Salvador Dali, 1937
9. Coca Cola Bottle, Earl R.Dean, 1915
10. The Tea Pot, Gongchun, 1513

GALAXY’S design led approach has taken into consideration the importance of aesthetics on our taste buds and combined this with nearly 50 years of chocolate making experience. The result is the new smoother, curvier, tastier GALAXY.

Garry Moppett, GALAXY’s Head of Product Innovation comments: “Extensive research has helped shaped GALAXY’s new smoother bar to ensure that each piece provides the ultimate taste sensation. Additional inspiration was taken from silk and beautiful wave forms found in nature, architecture and fashion. The flowing shape has been created to embody the smoothness of GALAXY, and above all to taste great!”

For women looking for a more intense flavour, GALAXY has launched a new sumptuous Dark variant – an incredibly smooth chocolate without any of the bitterness that you would usually associate with dark.

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