Nintendo executive Reggie Fils-Aime doesn't believe virtual reality (VR) is "fun".
The 56-year-old chief operating officer of Nintendo of America has said the chances of Nintendo consoles offering VR services is very slim at the moment, as he doesn't believe the format is interesting enough.
Speaking at Variety's Entertainment & Technology Summit, he said: "The problem with VR is that there aren't a lot of experiences that are truly fun."
Instead, Nintendo would rather focus on improving their use of augmented reality (AU) technology, which can be seen through their partnership with Niantic on mobile app 'Pokémon Go', and through their own console on the handheld 3DS.
Reggie has had the same stance on virtual reality gaming for some time, as in 2015 he claimed the system needed to be "fun" and "social" in order to work.
He said at the time: "What we believe is that, in order for this technology to move forward, you need to make it fun and you need to make it social."
Nintendo did dabble in VR technology in the 1990s when they released the Virtual Boy console, but after the system failed to catch on, the company hasn't returned to the format.
However, Reggie's comments directly go against a report released in late 2016 - before the Nintendo Switch was released - that claimed the new hybrid console could have VR compatibility in the future after a patent filed by Nintendo for a head mounted display (HMD) was uncovered.
And Nintendo president Tatsumi Kimishima said the company wouldn't rule out VR in the future.
He said: "If you asked as if [VR] might be possible in the future, certainly we can't say no. In terms of how it can be used for gaming, it's something we must consider."