Katy

Katy

A daily beauty innovation you can really smile about!

What have Cheryl Cole, Britney Spears, Halle Berry, Hilary Duff and Angelina Jolie got in common? Amazing smiles and fabulously gleaming teeth! While there has been lots of talk and product innovation around tooth whitening it’s all too easy for us to forget the basics of good oral hygiene which starts with plaque removal.

Everyone has heard of plaque, but do you really know what causes it and the harmful effects it can have on your teeth? Dental Practitioner, Graham Barnby, explains more about this mystery substance that your dentist always warns you about and reveals his top secret weapon for keeping the nasty stuff at bay.

"In its simplest form, plaque is a layer of harmful bacteria which sticks to the teeth. The bacteria feed on the foods that we eat, in particular carbohydrates and sugars and they thrive in areas such as between the teeth where it is difficult to reach with a brush.

To help keep plaque levels down, you should adopt sensible eating patterns, keeping food intake to 4 – 5 times a day rather than snacking. Also brushing in the morning and last thing at night may mean that plaque removal is not at its optimum - you may be sleepy in the morning and tired at night. I usually suggest that patients clean very well during the day and use the morning and evening for ‘social’ cleans.

The best way to remove plaque is by investing in a good toothpaste. NEW Arm & Hammer Brilliant Sparkle Gel (RRP £3.49) is a breakthrough product. It uses CrystalClean™ technology, a unique plaque-dissolving agent, which neutralises plaque, breaking its bonds with enamel to dissolve and remove up to 88% more plaque than a leading toothpaste in a single brushing session*.

It cleans so deeply and thoroughly your teeth feel just-from-the-dentist-clean and the Cool Breathe™ Minty Gel provides long lasting fresh breath."

So give yourself something to smile about and try this new deep clean experience for yourself!  Brilliant Sparkle Gel is available from all major chemists and supermarkets, look out for half price offers. Find our more at www.armandhammer.co.uk.


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