For the first ever dedicated Menswear collections in London, Sassoon was thrilled to support four designers ranging from renowned and established to new and upcoming.
The first and most anticipated show saw Sassoon design the hair for Spencer Hart’s debut show in London.
The Creative team worked on a contemporary, stylish look that was perfectly in tune with the elegance and fluidity of Spencer Hart design. The hair was designed to look groomed, clean edges and barbered backs with wet look streamlining but given a twist by being ruffled in places with a matte texture.
Team Leader Daniel Mcourt said: “We wanted to create the feeling of rebellion and attitude whilst retaining elegance and sophistication.”
The highlight of the show saw Benedict Cumberbatch walking in a dressing gown complete with a lit cigar.
As part of the TOPMAN show, Agi & Sam began their brand with the fundamental thought of designing for men.
The Sassoon Creative Team styled the hair working with the natural texture of the models hair to create a soft, loose look which complimented the oversized floral prints and pastel paisleys on suits, cropped trousers and tailored shorts.
The Nicole Farhi show was staged amidst the soaring marble of the Royal Institute of British Architects.
The Sassoon Creative Team styled the hair and team leader Josh Gibson stated: “The focus for the hair was on the shine and parting to give a pure, sleek look.” This matched the designers sophisticated, relaxed and modern collection animated with gentle colour and tactile fabrics.
For Omar Kashoura's show the look was more natural.
The ruggedly academic models walked the runway with hands thrust in pockets whilst sporting a good deal of facial hair.
Artistic Joshua Gibson and the Sassoon Creative Team worked with the natural parting of the models hair for a pure look to complement Kashoura's colour scheme.
Malextra Taryn Davies