The actress has launched a new account to promote eco-friendly, sustainable fashion

Actress and activist Emma Watson is currently on the press tour for new movie Beauty and the Beast and she's showcasing some seriously stylish looks. 

But there’s more to Emma’s wardrobe than just looking good. The actress is championing eco-friendly and sustainable fashion, while imparting her knowledge to inspire others through a new Instagram account. 

Launched earlier this week, The Press Tour (@the_press_tour), will chronicle Emma’s outfits through her worldwide Beauty and the Beast press tour. The actress worked on her wardrobe with stylist Rebecca Corbin-Murray, whose other famous clients include Lily James and Jenna Coleman.

Each pic Emma posts will include a caption detailing the outfit and educating her followers on the brand’s history and commitment to eco-friendly practices. All of the information has been verified by Eco-Age, a brand consultancy firm dedicated to sustainable practices. 

The first look Emma posted showed her in a Stella McCartney coat and grey jumper from Swedish brand Filippa K. In the pic’s caption Emma described Stella McCartney as “the world's first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur.”

The actress then posted a beautiful black and blue custom Louis Vuitton dress, designed by Nicolas Ghesquiere. Emma wrote that the dress’ fabric was: “Newlife recycled polyester, created from used plastic bottles”.

Other designers to feature on the account so far include Oscar de La Renta, Burberry and The Body Shop. Despite only launching a few days ago, the account has already racked up over 290,000 followers.

Sunday was the first ever public screening of @beautyandthebeast! We were so happy to surprise the audience in Paris and say “bonjour” in person, especially as this is the country where it was created and Belle’s place of birth 🇫🇷🌹 Laura Kim and Fernando Garcia, the new Co-Creative Directors of @oscardelarenta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection. The entire look was made in-house at Oscar de la Renta’s NYC atelier ❤ @burberry pumps handmade in Italy with organic silk. Fashion info verified by @ecoage #ecoloves Lipstick is a combination of Osaka Plum Matte and New Orleans Scarlet Matte from @thebodyshop who have used their fairly traded 'Community Trade Brazil Nut Oil' from Peru in this product along with the Lash Hero Mascara which uses 'Community Trade Shea Butter'. Hair using @rahuabeauty who as well as being a natural brand partner with women from Amazonian nations such as Waorani, Achuar, Quichua, Quechua and Shuar to harvest their key ingredients Ungurahua, Sacha Inchi, and Buriti oils. Hair styling using @johnmastersorganicsusa who created their first organic haircare products in 1991 and use bottles made from the most recyclable plastic type and boxes made from 100% recycled paper with 100% soy ink. All brands are cruelty free. Beauty brands verified by @contentbeauty

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When not on on screen the 26-year-old has made a name for herself with her work as a activist, and her new Instagram account just adds to our long list of reason why we love the Harry Potter star. 

But if fashion really isn't your thing, don’t forget the Emma also launched her own 

virtual feminist book club, Our Shared Shelf (@oursharedshelf), last year, where she’s currently reading Eve Ensler's The Vagina Monologues.


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