Lonesome individuals who want a cuddle at nightime now have the opportunity to try out a new pillow that does just that!

Two snuggly arms wrap around a sleeper to bring back memories of a dear one's hug. The Cuddillow pillow is being unveiled by the hotel company Travelodge as a survey disclosed that 63% of the public require a hug in order to fall into slumber.

The Sun's "resident insomniac" Nick Francis gave the pillow a trial and called it a triumph. He's quoted as saying in the British newspaper: “I got a good night’s sleep — without the help of a gin and tonic.”