L’Oréal Sign Elizabeth Banks

19 December 2008

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L’Oréal Paris have signed up Elizabeth Banks as its latest spokesperson.

Banks' multiyear deal with the company is estimated to be worth $1 million a year, according to industry sources.

The cosmetics giant will start to show TV and print adverts with the actress in from the beginning of February, reports WWD.

Banks is fast becoming a rising star in the world of film, having starred in three movies this year, including the oddly titled but critically acclaimed 'Zach and Miri Make a Porno.'

She has also just been announced as a presenter at the Critics' Choice Awards show in New York, alongside Kevin Bacon and Kate Beckinsale.

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