Gareth Pugh
Gareth Pugh is to launch a menswear collection, following the release of the Paris men's fashion week schedule.
The British designer has featured male models in his carnivalesque shows before, but this new development signals a clear intention to shake up the category, reports WWD.
He's not the only one making his debut, as Rick Owens will also present his men's collection at the Paris show too.
Owens has designed menswear before, but has never showed it outside of a women's show, so this will mark an important transition in the designer's career.
Pugh's latest step up the fashion ladder is sure to be a bit hit, with his talents already appreciated by the fashion and celebrity elite.
Beyonce is a big fan of the London designer and wore two of his creations to the MTV Europe Music Awards in Liverpool last month.