We all want to look our best on our wedding day and now it seems British grooms are giving brides a run for their money when it comes to pre-nuptial pampering.
Research by menswear retailer Jacamo has found that as well as the customary close shave and haircut, men are going the extra mile, splashing out an average of £300 each on beauty fixes and treatments, including teeth whitening, waxing and lipo.
And for some men, it seems money really is no object with one in ten spending £800 to look fabulous and almost one in 20 breaking the bank with a £1,000 grooming bill.
According to the survey, almost a quarter of grooms admit having their teeth whitened before they walk down the aisle and one in six opts for a fake tan. A further one in 20 choose to have their eyebrows plucked professionally, or go for a manicure and pedicure at a salon, while one in ten brave blokes now consider a pre-wedding wax to be essential.
Even more extreme are the six per cent booking in for cosmetic procedures like nose jobs and liposuction to look trim and toned for their special day. On a romantic note, one in 12 fellas now prepare for their first dance by taking professional lessons to impress their new bride and family, as well as to wow their guests with some snazzy moves.
However all these metrosexual antics are lost on one in eight men, who admit they will be walking down the aisle ‘au naturel’ and won’t make any extra effort with their appearance.
And it’s not just grooms enjoying some quality time and pampering. Best men are spending even more than the main man on beauty treatments to impress the female guests and bridesmaids as well as to look good in the photos.
The average best man grooming bill stands at £318, with a fifth of men splashing out £500 each and one in six splurging £800.
All this comes on top of the stag do which costs an average of £682 per guest, with one in ten chaps spending a whopping £2,000 on the pre-wedding bash.
Commenting on the findings, Martin Roberts, Jacamo spokesperson said: “A wedding is a special occasion and it seems that more and more grooms want to push the boat out and treat themselves to make sure they look and feel their best on the big day.
“The findings demonstrate how taking pride in your appearance is becoming just as important for men as for women. It’s no longer embarrassing or unusual for men to spend time and money on grooming, great clothes or pampering treatments.”
Top ten activities grooms will splurge on before their big day:
1. Hair cut (49%)
2. Professional cut throat razor shave (37%)
3. Teeth whitening (23%)
4. Fake tan (16%)
5. Waxing (11%)
6. Dance lessons (8%)
7. Plastic surgery including lipo, nose job, penis enlargement (6%)
8. Eyebrows professionally plucked (6%)
9. Manicure or pedicure (5%)
10. Dye hair (4%)
Tagged in Wedding men's fashion Grooming