Gareth Pugh will be joined by a new intake of menswear designers at LFW this season
London Fashion Week's schedule, which is usually dominated by women, will this season include 13 menswear designers.
Vogue reports that the success of the MAN collection between Topman and Fashion East has been a deciding factor in the British Fashion Council's decision to add more menswear to the order.
The autumn winter 2009-10 shows will now feature James Long, Christopher Shannon, JW Anderson, Carolyn Massey, b Store, Jaden rVa James, Kate Eary, Martine Rose, New Power Studio, Sibling, E. Tautz and Tim Soar.
All designers will show in the BFC main tent on February 25th, in the afternoon.
Hilary Riva, chief executive of the BFC said: "There are exciting emerging and established menswear designers in the UK. The British Fashion Council is delighted to extend the London Fashion Week show schedule to highlight and profile some of these talents."
Will we unveil the new Gareth Pugh this season? Fingers crossed!