Mary Portas designs new arm wear 'Armery' invention
She knows what works and what doesn't; so it will come as no surprise that retail and fashion industry expert Mary Portas, has developed a ground breaking fashion item that will be the must have for maturing ladies.
Mary, in collaboration with Charnos, the hosiery brand has designed 'Armery', a fashionable garmet to cover up your arms without having to compromise on your great style.
In the style of armour but in the comfortable feel of hosiery, Armery hugs the arm, disguises parts of the arm you may not feel confident or comfortable in showing and offers a great new fashion statement.
The arm is a notoriously sensative body part for people to feel self-conscious about and can often prevent some women from wearing sleeveless tops and dresses in a bid to cove
r up the wobbles, lumps or bumps that are all a natural part to growing older.
With the help of Armery and stylists like Mary who understand that fashion is not just for the youngsters, grown up women can enjoy sleeveless attire and can be once step closer to owning a full wardrobe without the accessories of fear and insecurities.
A staggering 75% of women admitted to hating their arms more than any other part of their body. The same survey found that 80% were so self conscious that they deliberately covered up with shawls and cardigans so as to prevent themswelve exposing their weakest area.
Even celebrities are faced with the issue of complimenting fashion with confidence. Dame Helen Mirren has been reported as saying: "I don’t want to wear a frumpy jacket over a sleeveless dress, and it enrages me that it’s so difficult to find anything beautiful with sleeves."
Amery is so versatile and can be worn either under a dress or top for support and to give the illusion that there are sleeves to the outfit, can be worn over an emsemble to refresh a sleeveless look.
And if you're a fan of the look, why not treat yourself to the plain amery for a casual look and the luxury for a carefree night out on the town.
Armery is available in the two designs of plain and luxury lace with prices starting fro £18. You can even cut the sleeves to your prefered length without having to worry about them fraying.
The great thing about this look is that you can wear them no matter how you feel about your look. Even if you're happy with your arms, this is a great autumn/winter cover up layer and we can see a trend for grown up ladies for the upcoming season!
FemaleFirst Jenna Fordie
twitter: @Jenna_FAM
Tagged in Mary Portas