Miss Sixty is launching a new watch collection.
The Italian fashion brand has joined forces with the Morellato Group, which already distributes their jewellery.
Mario Pace, Miss Sixty's global marketing director, told WWD that the idea for a watch collection had started a number of seasons ago.
"We've been stretching the brand in a number of categories - fragrance, jewellery, handbags - we're building a galaxy around Miss Sixty more and more, and this category was missing."
The collection features six styles and will target the 20 to 28 age group.
He also added that the brand was "working on" cosmetics and even electronics, like cell phones."