The TV & radio presenter and classical musician has launched her first women’s fashion collection for the family brand, designed to reflect and complement the many different roles of a busy working mum.
Pieces include dressed down jackets and jumpers alongside glamorous cocktail dresses, with prices ranging from £30 to £150.
Myleene is now working with the Littlewoods team to design her first lingerie collection for the brand, with swimwear likely to be added to the range for Spring Summer 2013.
She said:“I am delighted to be working as a brand ambassador for Littlewoods. As a busy working mum, I know the importance of being able to shop how I want, no matter where I am and Littlewoods lets me do just that. This collaboration allows me to work with a brand which I have known and loved since childhood and it also lets me share my design ideas and bring them to life. I’m looking forward to inspiring others through my latest fashion collection.”
Gareth Jones, Group Retail Director at Shop Direct Group, which owns Littlewoods, said: “We couldn’t be happier to be working with Myleene, who is the epitome of a hardworking mum and admired by our customers for her style, confidence and down to earth approach.
“Myleene understands the challenges faced by Littlewoods shoppers every day in terms of balancing work, children, social life and the home. We look forward to working with her to provide simple and practical advice and to design collections that enable our customers to dress and feel confident whatever the occasion.”
Myleene’s Autumn Winter 2012 collection is available to shop now at littlewoods.com.