Italian Fashion House Prada has signed up with PETA.
The house joined forces with the animal rights campaigners to drive fur out of fashion.
Creative director Miuccia Prada announced after her recent fashion show that she is bored with fur and PETA are hoping that other designers will follow her example.
Pradas latest collection for autumn 2007 featured no fur but fashion critics applauded her decision.
Suzy Menkes of the International Herald Tribune said;" Milans most aware designer has thrown a wrench in the fashion works. What is new? Everything For all the weirdness in her vision she is light years ahead of us."
Sarah Mower of style.com agreed she added:" Whatever Mrs P is on to next is bound to throw ready-made vocabulary and easy references into disarray."
"Muiccia created a collection that seems destined to be one of the pivotal influences of the season."