Simon Cowell is a known fan of botox, but not anymore. He credits his youthful appearance to a 'miracle serum', and we happen to know what it is.
And, as you can imagine it's not a simple concoction, no, it's made from Japenese herbs and water from the bottom of the sea.
Shinso skincare retails at £155 to £255 a bottle and consists of 69 different Japenese herbs and botanicals which include grapefruit peet, honey and olive tree extract and water from the depths of the Sea of Japan.
The srum claims to improve the appearance of Skin 'within two minutes', working as a 'natural face-lift' by penetrating deep into the skin to boost collagen levels, repairing damage and reducing wrinkles.
Julia Carta, international celebrity makeup artists, whose clients include Sienna Miller and Keira Knightley, explains that she had used Shinsono on Cowell during filming for this year's Britain's Got Talent.
"It's like the Rolls-Royce of skincare - a real treat for the skin," she tells the Mail Online.
"It is a bottle of precious water from the bottom of the Japenese sea - it's really quite unique.
"I used the product on Simon whilst filming throughout the day to refresh his skin.
"It's great for people coming off long-haul flights who need instant hydration. It brightens and plumps the skin. It's a great product."