Tom Ford
Tom Ford not only directed his new spring menswear and eyewear advertising campaigns, but also shot photos for the first time too.
Only last week we reported that Matthew Williamson was to model for his new H&M collection, and now it seems other designers are taking on multiple roles too.
Ford revealed to WWD: "I have taken pictures for years, but recently have become more serious about it and have started shooting portraits."
"I have always felt that an advertising image is in a sense the last layer of the design, and so decided this season to just shoot the campaign myself," he added.
The ad images will launch in March, running in a series of magazines and feature Ford's signature models Jon Kortajarena and Karen Elson.
"Fashion advertising lately has become very complex in terms of production, and I think that often, in these dense, heavily art directed campaigns, that the clothes seem to get lost a bit," said Ford.
"I wanted to create clean, straightforward shots of a handsome man in beautifully cut clothes. Simple, clear, and fresh."
Ford has been busy shooting his new film, 'A Single Man' in Los Angeles since November, based on the novel by Christopher Isherwood and features the likes of Colin Firth and Julianne Moore.