Burberry's Christopher Bailey will design Claridge's Christmas Tree.
The creative director and CEO of the British fashion brand will follow in the footsteps of designers including Domenico Dolce and Stefano Gabbana, John Galliano and Lanvin's Alber Elbaz, who have previously decorated the tree at the luxury London hotel.
Christopher said: "Christmas is one of my favourite times of year so I was delighted to be asked to design the Claridge's Christmas Tree.
"We wanted the tree to reflect the playfulness of the season with a little bit of the English weather thrown in. We also love the idea that the tree comes to life as guests pass by bringing a wonderful touch of festive magic to their stay."
Vogue.co.uk reports that the tree - which will be made up of over 100 umbrellas - will explore the relationship between light and dark.
Claridge's general manager Thomas Kochs said of the collaboration: "Christmas has always been a truly special time of year at Claridge's and we are delighted to welcome Christopher Bailey to add the enchanting Christmas magic and creativity of Burberry to our lobby.
"We are particularly proud to be flying the British flag this year with London being at the heart of both Claridge's and Burberry, and it is this shared sense of heritage and the key part we both play in London life that makes Christopher's collaboration with us so special. The Claridge's Christmas Tree has long symbolised the start of the festive season in the capital and we hope our annual tradition will continue to be a part of our guests' memories as they become part of ours."