Jaime Winstone and Jodie Kid are amongst the celebrities modelling a new tshirt design for a children's charity.
Jeans for Genes has teamed-up with London College of Fashion to launch the limited edition tee to raise money for children and families affected by genetic disorders.
The t-shirt is modelled by supermodel Jodie Kidd, actress and style icon Jaime Winstone and radio presenter Zoe Ball.
The design was created by up and coming British talent Asha Joneja, a student at the London College of Fashion and winner of the design competition organised by Jeans for Genes.
Asha's gold foil chain design represents the blueprint of our genetic code- the double helix and the the intricate and striking gold foil design echoes this season’s metallic trend.
The t-shirt is priced at £11.99, is available in sizes 8-20 and can be bought online at www.jeansforgenes.com The design is also available as a black shopping bag and handbag-sized umbrella.
All profits from the sale of the t-shirt will go to the children’s charity Jeans for Genes.
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