Kimberley Stewart is the new face of lingerie company Ultimo.

However her father, rocker Rod Stewart, is said to be furious that his daughter has agreed to front the brand.

Kimberley follows in the footsteps of her father’s ex- wife Rachel Hunter and his current fiancée Penny Lancaster who have both modelled for the company.

Managing Director Michelle Mone was branded a ‘ manipulative cow’ by the ageing rock star when she replaced Lancaster with Hunter less than a year after she won the contract.

A spokesman for Mone confirmed the £100,000 deal with the 25 year old.

He told the Mail:” MJM International can confirm that Kimberly Stewart has replaced Jade Jagger as the new face and body of Adore Moi by Ultimo exclusive to Debenhams Stores Nationwide.”

Patricia Johnson