Rachel Zoe wants people to wear more splashes of colour when they grace this year's Oscar Awards.

Rachel Zoe

Rachel Zoe

The 44-year-old designer believes fashion choices are becoming a bit too mundane these days and she'd love to see people think outside the box with their frocks when they attend the glamorous ceremony, held in Hollywood, this weekend.

Speaking to PEOPLE.com, she said: "I'm sick of seeing a straight column dress, I would love to see more colour like when Julianne Moore does that great emerald green moment, something like that I think is just wow. We always love [what] Cate Blanchett [wears at the event as well]."

And, although Zoe is known for styling various celebrities - including Jennifer Lawrence in a custom-made Dior gown at the Oscars three years ago - the blonde beauty is too busy to help out with fashion choices at this year's event as she's just opened her first stand-alone shop in Los Angeles.

She said: "I feel like it was really time to just put the collection out there the way I want it to be out there and really create an environment where people can come in, enjoy shopping, feel really comfortable, walk into a clean and airy space and just enjoy the shopping experience."

The store opened on February 24 at The Grove in California and features her entire collection of spring ready-to-wear, jewellery and footwear.