Erdem Moralioglu
Fashion designer Erdem Moralioglu thinks trends can be "oppressive".
The designer - who has dressed everyone from Anne Hathaway to Michelle Obama - isn't a slave to catwalk trends and prefers to use them as a rough guideline to seek inspiration for each new collection.
Asked how important trends were to him, Erdem told Britain's In Style magazine: "Less so than they used to be I think. It's impossible to escape the idea that there are certain movements in a season - the same as there are with architecture and art - though I think the idea of simply following a trend does feel quite oppressive."
The "master of florals" surprised everyone at London Fashion Week with an entirely monochrome spring/summer 2014 collection, a decision which came naturally to him.
Erdem said: "I was in the studio at the beginning of the season surrounded by all these white rolls of fabric. It just felt like the right way to; stripping away the colour made me look more closely at the actually form and shape of the clothes."
The couturier's interest in dressing the female form started at a young age and he admits he used to practice on his sister's dolls.
He added: "I've been obsessed with the way women looked since I was very young and was always either making dresses for my sister's dolls or drawing them. I thought, 'Can this obsession of mine become a job? Is it something you do?' Eventually I discovered it was."