Universal Pictures (UK) are proud to announce that Senna has achieved the biggest Week 1 sales result ever for a non-music, theatrically-released documentary, with UK sales of over 135,000 units. This success is yet another coup for the 2011 Sundance Film Festival ‘Audience Award’ winner, which is already the highest grossing British documentary ever.
SENNA producer James Gay-Rees (Exit through the Gift Shop) commented: "We're so happy that Ayrton's story has resonated with so many people - his utterly unique approach to life is as inspiring and relevant today as it was then".
BAFTA Award Winning Director Asif Kapadia (The Warrior) added: "One of our greatest challenges was to find the right balance so the film worked for the hardcore F1 fans who know everything, and for people who have no interest in motor racing at all.
"The reaction to the film has been unreal and it's particularly brilliant for all of the hard work over many years put in by the whole Senna team. The DVD release has put Ayrton back at No1; where he belongs!"
Writer, Manish Pandey commented: "Growing up, Ayrton Senna was always on TV at home and we are thrilled to be able to bring him to living rooms all over the UK. We are blown away by the number of people who have bought Senna during its first week on release".
This must-see documentary provides a moving and exclusive behind-the-scenes insight into a Brazilian man credited with raising the spirits of his entire home nation at the time it needed it most.
From the dizzying heights of stardom to the tragic low of his untimely death, Senna will evoke emotion from even the most hardened viewer.
Brilliantly focusing on Senna’s life both on and off the track, Asif Kapadia creates moments of passionate drama, breath-taking action and heart-breaking sadness to make Senna an essential own for all lovers of a good story - not just fans of Formula 1.
Senna’s sister, Viviane Senna adds: "You are with Ayrton in his greatest victories, on his utmost strength, his fights in these victories and for the good of his nation.
"It captures the journey of this hero on his evolution as a man and thrill to his extraordinary accomplishments on the race track that has raised the best feelings in our hearts."
The home entertainment package is available to purchase in a number of options including Triple Play Blu-ray (includes Blu-ray, DVD and Digital Copy), 2-disc Special Edition DVD, Limited Edition Triple Play Blu-ray Collector’s Edition (which includes a production booklet), and for the die hard Senna fans, an exclusive box set that also includes 1:12 scale Die Cast model of Ayrton Senna’s Lotus Renault 97T F1 car!
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