If you thought you knew the Hoosiers, think again. Three years after they first stormed the charts with their feelgood brand of fizzy pop, with singles such as ‘Worried About Ray’ and ‘Goodbye Mr A’; and shifting over 600,000 copies of their debut album ‘The Trick To life’, the pop trio have returned with a brand new sound which slots them straight into 2010 whilst firmly establishing their pop base.
The Hoosiers are a band whose primary aim is to push the boundaries of pop, and the new album ‘The Illusion of Safety’ does just that.
Out are the skippy beats, perky melodies, lashings of falsetto and nods to 70s soft rock that defined their previous sound, and in come synths, dancefloor-friendly beats, a dash of Giorgio Moroder and triumphant, multi-tracked choruses that recall the pomp of the Pet Shop Boys’ ‘Go West’.
The first single to be taken from ‘The Illusion Of Safety’ is the incredibly catchy, electro based, 80’s influenced ‘Choices’. Just one listen and you’ll be hooked. ‘Choices’ will be released on July 26th (on RCA/24-7 recordings), and the band have filmed the full-on, typically Hoosieresque, with a twist, video in the UK.
Popjustice present the Hoosiers first London gig on June 3rd at Bush Hall. 2010 is the year of The Hoosiers. Mark my words.