Justin Bieber is the most followed person on Twitter
Yesterday saw an announcement from Twitter and Billboard - that they were partnering in an exclusive, multi-year deal to bring forth Billboard Twitter Real-Time Charts.
These charts will launch in the coming weeks, and will track American music conversations amongst the millions of Tweets that are sent every single day.
The public, real-time data will be combined with the authority of the Billboard charts, reshaping the way in which music success is measured through these powerful co-branded charts.
"The Billboard Twitter Real-Time Charts, a natural extension for media brands so in sync in the music space, stands to once again dramatically shape the conversation around the content and the business." said Janice Min, Co-President/Chief Creative Officer of the Entertainment Group of Guggenheim Media.
Twitter's head of music, Bob Moczydlowsky added: “We’re partnering with Billboard to create a ground-breaking chart to track the conversation around music as it happens. This means when artists share songs and engage with their audience on Twitter, the buzz they create will now be visible to fans, other musicians and industry decision makers in real-time."
Billboard builds itself on over 200 exclusive charts, measuring success in music and constantly updating itself to reflect the forever changing landscape of the industry.
Twitter's global platform allows its 240 million monthly active users to express themselves and converse with one another, available in more than 35 languages.