Coldplay transform into chimps in a groundbreaking CGI music video released today via social media.
Acting as the visuals for the first single from their forthcoming album, the song, 'Adventure Of A Lifetime' and its video are available exclusively on the band's Facebook page.
Mat Whitecross directs the video, which came about after lead singer Chris Martin had a chance meeting with actor and motion capture expert Andy Serkis on a flight, when the two decided they'd love to collaborate.
Work on the video took six months beginning with a studio shoot, with all members of the band in full motion performance capture rigs.
Animators Mathematic collaborated with motion capture experts Imaginarium to then transform the four musicians into fully-fledged 3D chimpanzees.
New album 'A Head Full Of Dreams' is released December 4, and tickets for Coldplay's European tour are on sale from today (November 27).
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