Two thirds of all parents with children using their own mobile phones worry about them being unable to contact home in an emergency situation due to having no credit.
The major worries were revealed in a research programme commissioned by Independent Radio News (IRN) which provides news and sports programming for almost 300 UK commercial radio stations.
Our research reveals running out of credit is a serious safety concern for both parents and their children. 68700 gives parents peace of mind their children can always call them in an emergency..."
The research of 500 parents of children with top-up cards and 350 youngsters aged 17 and under with their own phones showed that 42 per cent of parents were very concerned and 64 per cent fairly concerned about the dangers to children in this scenario. A surprising 74 per cent of all respondents with experience of this situation said it had happened at least twice in the last year.
This month IRN is launching a new “rescue” service called 68700 – The Phone Home Number, to ensure that in any difficult situation youngsters can always call home for free with or without credit. Parents pay £3 per month on their telephone bill and their children then dial a single number 68700 for direct calls home. They also have the option of calling either their mum or dad in separated families.
IRN Managing Director Tim Molloy said: “Our research reveals running out of credit is a serious safety concern for both parents and their children. 68700 gives parents peace of mind their children can always call them in an emergency day or night, credit or no credit. It also encourages kids to stay in touch at other times since they are not paying for the call.”
Customers subscribe to the service by texting SAFE to 68700 for a fee of £3 a month. Customers similarly can unsubscribe by texting STOP to 68700 at any time.
For further information check out the video below or visit www.68700.co.uk.
Shabana Adam @Shabana_FAM