London is set to be a city of stampede in just a few days and, with the Olympic Games just around the corner, millions will use the cities transport systems. That’s visitors, commuters, socialisers and many more.
The Government has spent millions on the ‘Get Ahead of the Games’ campaign, launched months ago by TFL (Transport for London) in a bid to provide Londoners with information on where and when Travel will be affected from 27 July.
“While Londoners are undoubtedly excited about the Olympics, the results reflect that chaos may be looming, as many are unconvinced by the city’s ability to handle additional volumes of people."
But it seems all that money and effort may be going unnoticed as over half of Londoners say that the Government’s ‘Get Ahead of the Games’ campaign has made no difference to their Travel plans during the Olympics, according to research from Motors.co.uk conducted by YouGov.
Even with continued weekend engineering works, only nine per cent of residents claimed that the Olympics had improved transport in London ahead of the Games.
The high profile campaign has made the least difference to the core working age group of 25 – 59 year olds it was hoping to target. Almost two thirds of Londoners in this age category stated that the campaign had made “no difference’ to their travel plans this summer” with only 1 in 5 claiming to have made allowances in response to the campaign.
Furthermore, despite the initiatives heavy social media focus and a Twitter following of over 30,000, nearly six in 10 Facebook and Twitter users said the campaign had made no difference to their Olympic journey plans.
Phill Jones, Commercial Director of Motors.co.uk, said: “While Londoners are undoubtedly excited about the Olympics, the results reflect that chaos may be looming, as many are unconvinced by the city’s ability to handle additional volumes of people. London’s public transport and road systems are likely to be hubs of bedlam in the coming weeks, as commuters and tourists try to go from A to B.”
The report found that over a third of Londoners felt that the games would affect their daily routine on public transport, a factor that very few were prepared to put up with.
Phil added: “Residents in the capital are long suffering when it comes to transport, and it is clear that the general consensus is that the additional traffic will bring London’s transport infrastructure to its knees causing turmoil in the capital.”
Only 23 per cent of Londoners believe that the disruption caused by the games is a small price to pay to have this event in the UK.