Ant Middleton could be set to launch a rival to the Channel 4 favourite 'SAS: Who Dares Wins', after he was axed from the show.

Ant Middleton

Ant Middleton

The TV star, 40, was let go from the Channel 4 adventure series earlier this year by bosses, due to his "personal conduct", but he has been inundated with TV offers since.

A TV source The Sun newspaper's TV Biz column: "Ant has received plenty of TV offers since his departure but he’s eager to maintain his links with the SAS.

"This new show will have more than a whiff of 'SAS: Who Dares Wins' and he believes viewers of the cult show will watch his version as he’s such a huge pull."

It is thought that the war veteran could turn his new show and format into a worldwide franchise.

The source added: "He’s confident Channel 4 will quickly regret ditching him.”

Shortly after his axing, Ant blasted Channel 4 bosses.

He said at the time: “Over the years, the PC patrol have kicked in, the woke patrol have kicked in to the point where we can’t say anything, we can’t be ourselves.

"We can't even act on the ground without health and safety jumping in going, 'Oh! You can't put them in at shoulder level in the water, you've got to put them at waist height and it's been so controlled and so managed and so inauthentic now that I've decided to completely walk away."

Channel 4 said at the time their decision was "based on his personal conduct off-camera and is not related to his on-screen persona as a DS".