New contestants of 'The Apprentice' have had to agree to a sex ban.

The Apprentice slaps sex ban on contestants

The Apprentice slaps sex ban on contestants

The BBC reality show - which sees business magnate Lord Alan Sugar search for a promising candidate to work with - has reportedly insisted new hopefuls sign a contract that includes a clause that prohibits "any intimate physical contact and/or sexual activity" between contestants or members of the crew.

A TV source told The Sun newspaper: "The focus of the show is getting Lord Sugar to be your business partner, not finding your life partner!"'

In 2017, series winner James White - who secured a £250,000 investment deal from Lord Sugar - struck up a relationship with fellow contestant Jade English, while castmates Harrison Jones and Michaela Wain also coupled up and had a baby in 2018.

Last week, Lord Alan Sugar - who founded electronics company Amstrad in 1968 and now has an estimated fortune of £1.21bn - revealed that had the show been around when he was a teenager, he would have won.

He said: "I was 16 or 17 when I started, and if 'The Apprentice' was around then, I would have won it!"

'The Apprentice’ officially began on BBC Two in 2005, and filming for series 17 has wrapped ahead of a 2023 return.

But Lord Sugar admits he had no real vision for the show.

He said: “I had no vision for the show. The original was formed in

America where Donald Trump was the equivalent of what I do. He was useless, to be honest with you.

“The BBC wanted to find a businessman to replicate it and I thought it was exciting.”

'The Apprentice' will return to screens on January 5 2023.