Channel 4 will broadcast the new series of 'The Great British Bake Off'.

Paul Hollywood and Mary Berry

Paul Hollywood and Mary Berry

The channel has signed a three-year deal with Love Productions, who make the baking show, and have confirmed the series will move over to Channel 4 in 2017, starting with a celebrity version.

Jay Hunt, Channel 4's chief creative officer, said: "Channel 4 is very proud to be the new home for The Great British Bake Off. I'm delighted we have been able to partner with the hugely talented team at Love Productions to keep this much loved show on free-to-air television."

Whilst Richard McKerrow, the creative director of Love Productions, added: "We believe we've found the perfect new home for Bake Off. It's a public service, free-to-air broadcaster for whom Love Productions have produced high-quality and highly successful programmes for more than a decade. It's tremendously exciting to have found a broadcaster who we know will protect and nurture The Great British Bake Off for many years to come."

The news comes only hours after Love Productions confirmed they had failed to reach an agreement with the BBC, who currently air the television show.

In a statement, Love Productions said: "After an extraordinary six-year journey with the BBC, Love Productions announces with regret that it has been unable to reach agreement on terms to renew the commission of The Great British Bake Off. We will now be focusing on finding a new partner to develop the familiar show that the British public turn to in their millions."