Gemma Collins has reportedly signed a big-money deal with Walkers Crisps.
Gemma Collins is expected to front a new Walkers campaign
The 41-year-old reality star is set to front a new campaign for the popular snack brand after Gary Lineker - who became the face of the company from 1995 - took on more of a supporting role.
A source told The Sun newspaper's TV Biz column: "Gemma is so sought after by companies because she’s both glamorous and down to earth, and people really seem to connect with her.
“That’s a perfect combination for big brands who need to appeal to a mass market — just like Gary used to for more than two decades.”
It's said the former 'The Only Way Is Essex' star - who has previously fronted campaigns for the likes of Burger King, Durex, Boohoo and Wizz Air - is a big lover of "grab bags", and she'll be throwing herself into the adverts, which will see her following in the footsteps of the likes of Paddy McGuinness and Emily Atack.
The insider added: "The adverts are guaranteed to be some hilarious take on The GC’s big personality - and she’s a self-confessed fan of grab bags."
Gemma - who reconciled with her ex-fiance, Rami Hawash, last year following her split from on/off partner James 'Arg' Argent - has denied rumours he proposed again, and insisted she's in no rush to get hitched.
Speaking to OK!, she said of the engagement speculation: "What a load of c***! Basically, he did buy me an engagement ring years ago and it is beautiful. And every now and then I dust it off and wear it, but we’re not officially engaged.
"I’m a free spirit, honey! I won’t tie the knot until I’m about 50. I’m an eternal free spirit. I’ll be in Hollywood by then, darling, so it’s best not to ... I never think long-term. It’s always like I live for each day!"
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