Holly Willoughby holds back her true feelings on 'This Morning.'

Holly Willoughby hides her true feelings on 'This Morning'

Holly Willoughby hides her true feelings on 'This Morning'

The 40-year-old telly star is cautious not to air all of her opinions on the ITV daytime show as she is scared at the thought of backlash from viewers.

Holly said: "To fit in with other people’s expectations of me, I have ended up simplifying myself and swallowing my voice so that I stay in the pigeonhole I’m expected to sit in. This can mean watering myself down. The moment you have an opinion or come down hard on one side of a debate or the other, in somebody’s eyes it will be seen as controversial or wrong."

The former model - who has presented 'This Morning' with Phillip Schofield, 59, since 2009 - explained that she adopts this attitude for the sake of her children Harry, 12, Belle, 10 and Chester, seven.

Holly wrote in her new book 'Reflections': "So I err on the side of caution because I want to go home and be a mum and focus on other things in my life. To go out on a limb and to speak your own truth can be scary, so it’s easier just to use other people’s words and thoughts and opinions. But every time you do that, you lose sight of your own. You don’t know what you want anymore. You don’t know how you feel."

Holly also uses the memoir to open up about rows between herself and TV producer husband Dan Baldwin, 46 - to whom she has been married since 2007, revealing that telly choices are usually the root cause of friction.

She wrote: "If I’m watching something on TV and my husband suddenly asks, ‘Why are you watching this s***?’, it’ll spark something deep inside and I will get disproportionately angry about it. But actually I’m angry because I subconsciously feel as though someone’s trying to control what I’m doing."