'IMPACT Wrestling' has launched a brand new 24-hour streaming channel on Twitch.
IMPACT Wrestling
The new output for the professional wrestling company will see them team up with the social media platform to deliver content to fans including exclusive new shows, programmes from their past and an in-depth look at their stars beyond the ring.
As well as past and present episodes of the weekly 'IMPACT!' show, the channel - which launched on Wednesday (17.01.18) - will feature monthly live events, 'lifestyle programming' and even the brand's 'WrestleCon' live event in April, airing from New Orleans, Louisiana.
The new platform coincides with the debut of 'Barbed Wire Massacre III' on Thursday (18.01.18), which will immediately follow the premiere of 'IMPACT!' on Pop TV in the US.
Ed Nordholm, the president of 'IMPACT Wrestling', said: "Our expansion on Twitch marks another important milestone in our digital expansion. The interactive content and larger-than-life personalities of 'IMPACT Wrestling' are a perfect fit for the platform, whose passionate communities have demonstrated an increased appetite for professional wrestling and live events. As we adapt to new content consumption methods, our partnership with Twitch gives us an opportunity to interact directly with our audience, while engaging and growing our fan base across the world."
The Twitch channel will see the return of 'Live Audion Wrestling (The LAW)' as a weekly video podcast produced and hosted by ring announcer Jeremy Borash every Monday night.
On Wednesdays, Tyrus is back with 'Nuff Said', with the Fox News contributer set to dish the dirt on professional wrestling, pop culture, sports and politics.
Also confirmed in the launch announcement is Josh Mathews' 'Megacast' second screen perspective of 'IMPACT!' on Pop.