Alison Hammond hit back at a 'This Morning' viewer after she was criticised for "wearing what looks like a Rolex" amid the cost of living crisis.

Alison Hammond hits back at watch criticism

Alison Hammond hits back at watch criticism

The ‘This Morning’ presenter revealed her timepiece is actually an £185 Michael Kors watch, which was given to her by her late mother Maria.

Posting on X, the social media formerly known as Twitter, a viewer wrote to Alison: "#ThisMorning I love watching @AlisonHammond but with the cost of living affecting us all, I find it uncomfortable seeing her wearing, what looks like a Rolex. (sic)"

The 48-year-old TV presenter replied: “It's actually a Micheal Kors Watch my late mum bought me and it cost her £185 of her hard earned money . It means more to me than any Rolex . Sorry you felt uncomfortable. (sic)”

Alison opened up about how she misses her mother - who passed away in 2020 after being diagnosed with liver and lung cancer just months after dad Clifford passed away - while appearing on the ITV1's ‘DNA Journey’ with ‘Good Morning Britain’ anchor Kate Garraway, 56, in 2022.

She said: "I'm just so sad my mum's not here to see it. She really wanted to know more about her family. And this is all on her side, it's mad. I do talk to her all the time.

"When she died, it felt like a different sort of relationship with her - more spiritual. I know she's there. Obviously, because she knew she was dying before she did die, and she said, 'You know I'm always going to be there with you.'

"And I said, 'Thank you mum, but not all the time, not when I'm with a bloke'. And she said, 'No, I'll be there!' "

The ‘Great British Bake Off’ presenter previously paid tribute to her late mum following her death.

Alison said: "Today I dedicate Valentine’s Day to my beautiful, wonderful Mother Maria who passed away from liver and lung cancer. Yesterday my family and I celebrated her amazing life and laid her to rest in a beautiful ceremony she would have been proud of.

"Thank you mummy for giving me the strength to move forward in the knowledge that your ok and with God in Heaven now. I will always remember you and try and make you proud. I love you mum. (sic)"