Rylan Clark thinks his teeth are "more famous" than him.
The 'Celebrity Big Brother' winner - who shot to fame on 'The X Factor' last year - is currently presenting on Channel Five's 'Big Brother's Bit On The Side' and admits he's glad his glistening gnashers dominated the talk of social networking sites because it stopped people making nasty remarks about his presenting skills.
Speaking to new! magazine, he said: "My teeth trended on Twitter for four hours on the first night. "The best thing was that people were so worried about my teeth, not one person said I was a s**t presenter. So I'm over the moon!
"I did think they looked white, but I'd got used to them because I look at them every day. They look a lot whiter on TV. My teeth are more famous than me! I've wanted them done for years."
Rylan - who has admitted he's not happy with his appearance and has been changing up his dress sense - claims the whitening procedure took "a month and about 18 hours in the chair all in all" but admits it wasn't a very pleasant experience, although it had to be done.
He explained: "No pain, no gain."