Jonathan Cheban reportedly asked 'Celebrity Big Brother' bosses if he could have "exotic food" brought in to him.

Jonathan Cheban

Jonathan Cheban

Producers for the Channel 5 show are said to be struggling to keep up with the 41-year-old PR guru's "off the scale" diva demands during his short stint so far in the infamous house.

A source told the MailOnline: "Jonathan's diva demands are off the scale. For the launch show, he requested that he be driven to the eye in a black Rolls-Royce.

"And he also demanded that he could order in food from restaurants Roka, Nobu, Zuma and Mandarin Oriental.

"All of this after he was flown over by show producers in a private jet from the States! They're the biggest demands 'Celebrity Big Brother' has ever encountered."

However, Jonathan's outrageous request are hardly surprising considering he's used to a life of luxury in the US and was reportedly offered a large sum - one of the highest dished out during this series - to appear on the show.

But Jonathan - who is best friends with reality TV queen Kim Kardashian West - isn't the only celebrity currently appearing in the house who has made some bizarre requests.

A source said recently: "One celeb thought the show is only filmed in the daytime and so they could pop off to a hotel at night ... He told producers he couldn't survive on sludge and beans and wanted to come to the Diary Room in secret and have burger and chips without anyone knowing."

Meanwhile, the first celebrity to be given the boot will be announced on Friday (08.01.16) during the live episode.