Lauren Pope is quitting 'TOWIE' ['The Only Way Is Essex'].

Lauren Pope

Lauren Pope

The 33-year-old DJ, who has been a regular cast member since the reality TV show debuted in 2010, is set to bow out after its current 16th series because she wants to focus on growing her beauty empire.

A source close to the blonde beauty said: "Lauren is juggling a few businesses, with her Hair Rehab extensions doing brilliantly at the moment. The company have done celebs including Little Mix's hair and now it's going global.

"But filming keeps talking up so much of her time. The cast spend a lot of time hanging around on set, and she doesn't think she can commit to doing that for another series.

"Producers wanted her to stay, but she has too much on at the moment. She has invested in several other business opportunities and she needs to be present at meetings both in the UK and the US."

Lauren, who recently hired a new management team, is also said to be in talks for a number of other TV projects.

The insider told the Daily Mirror newspaper: "She's also had a couple of other TV offers, which she might test the water with."