Thinking about adopting a more plant-based diet, but not sure where to start? The Vegetarian Society is here to help! For years, vegetarians have been relying on the champions of meat-free eating, the Vegetarian Society, and now the charity is launching the Vegetarian Society Approved vegan trademark to help shoppers navigate the shelves.

Vegan Approved

Vegan Approved

So, whether you’re a fully-fledged vegan or just looking to dip your toe into a flexitarian diet, you need look no further.

Designed to help people make the right choices for their lifestyle, the trademark appears on some products now and gives peace-of-mind that products are 100% vegan.

Shoppers can keep an eye out for the Vegetarian Society Approved vegan trademark, which complements its highly-successful vegetarian one, on menus in cafés and restaurants, as well as on-pack in supermarkets. These products are guaranteed to be free from:

  • animal-derived ingredients,
  • cross-contamination during production,
  • GMOs,
  • animal testing, either directly or via commissioned processes.  

Offering assurance that stringent checks have been made to ensure a product’s vegan credentials, the trademark isn’t just available for edible items. Customers looking to remove animal traces from their beauty and cosmetic products can also rely on the trademark to help them choose the right personal care products.

Some of the first products to carry the trademark will be from Linda McCartney’s, Bol, Island Delight and VBites. The Retreat Kitchen, Richmond, will be one of the first cafés to carry the Vegetarian Society Approved vegan trademark across its entire home-made menu. The café was founded by Maggie and Claire following their appearance on the TV show ‘The Retreat’ with TV presenter Nick Knowles.

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