A new group of women aged 40 plus are proving it does, new research has revealed - meet ‘Generation Y-Not!’ who are more confident than ever, and four times happier than women under 40.
Never ask a woman her age we’ve always been told, but for today’s over 40s, age has become irrelevant. Women aged 40 plus have become ageless. Life is about attitude and experience, and these women have broken with tradition and are now breaking all the rules.
That’s because the social boundaries that once defined women are shifting and the rules have changed - in fact there are no rules and this new ‘Generation Y-Not!’ of women refuse to be pigeon-holed.
The survey by Woman & Home magazine reveals they don’t need to lie about their age.
A staggering 90% of women claim to have never lied about their age and in fact feel young anyway, with almost half saying they feel five years younger than they actually are and one in seven, 10 years younger.
Generation Y Not! feel more confident about their looks and their style the older they have become. Many would rather grow old gracefully than consider cosmetic surgery, preferring to make the most of their natural selves.