Colin farrell

Colin farrell

- Brits Vote Colin Farrell Most Loveable Rogue -

Almost one in six (17 per cent) British women have voted party animal Colin Farrell the most fanciable, loveable rogue, with nearly half (45 per cent) admitting that modern-day groomed men just don't cut it when they are looking for a partner, stating that it was a natural instinct for them to be drawn to and lust after rough, rugged, bad-boys.

The results show that not all 21st century women crave the traditional 'knight in shining armour' fantasy, with one in 10 women (11 per cent) admitting they find chivalry and courtesy as being not very masculine, weak or patronising.

The results also revealed that women were drawn to ambitious men in high-powered professions (60 per cent), showing that the lure of a luxurious lifestyle influences a love match as well as unkempt looks and roguish behaviour. 

The research, carried out by over 2,000 Brits on behalf of new PC/ Mac game The Sims Medieval - a brand new release from one of the world's most successful gaming franchises The Sims, highlights that women find it hard to resist a man who boasts cheeky charm (18 per cent), an easy-going nature (18 per cent), sex appeal (17 per cent) and un-kempt good looks (16 per cent). 

The Top 10 'Loveable Rogues' Were Revealed As:
1) Colin Farrell (17 per cent)
2) Gerard Butler (16 per cent)
3) Robbie Williams (15 per cent)
4) Jude Law (9 per cent)
5) Jonathan Rhys Meyers (8 per cent)
6) Jose Mourinho (6 per cent)
7) Russell Brand (6 per cent)
8) Christian Bale 6 per cent)
9) Danny Dyer (6 per cent)
10) Simon Cowell (6 per cent)

Stuart Lang, The Sims Medieval marketing director, comments: "The Middle Ages is a time of intrigue, legend, and excitement, when people were driven by passion first and foremost.  Despite the distractions of modern day materialism, it would seem that the mentality of The Middle Ages is still prevalent in today's society."

According to the research, men do not escape this trend as one in three (35 per cent) being attracted to so-called bad girls, including Angelina Jolie, Megan Fox and Charlotte Church.  Alongside sex appeal and good looks (38 per cent), men are drawn towards to this type of woman as they are fun to be around (18 per cent), able to stand up for themselves (14 per cent) and spontaneous (9 per cent). 

Two thirds (66 per cent) of men questioned also stated that they were attracted to women in high-powered jobs, showing a reverse in the traditional gender roles and that men find strong and independent women appealing.

The Top 10 'Bad Girls' Were Revealed As Being:
1) Angelina Jolie (20 per cent)
2) Megan Fox (13 per cent)
3) Charlotte Church (12 per cent)
4) Sienna Miller (10 per cent)
5) Lily Allen (9 per cent)
6) Christina Aguilera (7 per cent)
7) Lindsey Lohan (6 per cent)
8) Britney Spears (6 per cent)
9) Paris Hilton (4 per cent)
10) Nicole Richie (3 per cent) 

Regionally, the research showed London-based women are more attracted to roguish characters than women elsewhere in the UK, with 48 per cent preferring bad boys over the more respectful, gentlemanly types.  Contradicting the national results, 64 per cent of women in Scotland and Yorkshire consider a chivalrous, well-presented gentleman as their ideal partner.

Developed by The Sims Studio, The Sims Medieval for PC/Mac will be available on Friday 25th March 2011. Using the in-game character customisation options, players can create their own loveable rogue and decide whether to 'play it safe' with nice-guy types or take the plunge with a character more inclined to gain a bad reputation.  It's their choice alone to determine whether the characters work for good or evil.