Retail Trust, the principal charity of the retail sector, has come up with the charming idea of raising funds with a range of ‘Born to Shop’ designed charms, to adorn anything from your handbag or mobile phone to the zip on your coat.

Retailers across the UK will be stocking the collectors-item charms, designed by popular girlie lifestyle brand ‘Born to Shop’, from mid-November.

Already snapped up by House of Fraser, Harrods and Beales stores, they are also proving hugely popular with members of the Association of Independent Retailers such as Browns of York, Harveys in Halifax and Roomes in Essex. Available in four designs, the charms retail at a suggested donation of £1 and designs include miniature shoes and handbags in this season’s on trend purple or sparkly hot pink. Show your support for Retail Trust and pick one up today.

Retail Trust provides vital support and a wide range of services for retail workers.

As well as hardship grants of £1 million per annum to people who are working in or have worked in the retail industry, Retail Trust provide vital support and a range of services including a free and confidential Helpline (0808 801 0808).