Kim Kardashian has launched a new weight management product in the UK.
The product was first launched in America in 2009 and is the leading weight loss brand in the US currently sold through 60,000 outlets.
Kim Kardashian's QuickTrim Essentials Kit is a seven-day programme that starts with a two-day cleanse followed by five days of meal replacement shakes to aid weight loss.
The reality star says: "I like to stay in shape but like most women I don't find it easy. Rather than completely deny myself the things I like, I practise moderation, eating a well-balanced Diet and exercising regularly.
"I've put my name on the QuickTrim product range as it's a range that my sisters and I use when we need a bit of help getting in shape from time to time."
When Kim Kardashian's Essentials Kit product is used in conjunction with the recommended Diet plan it gives the body a chance to eliminate waste products from the colon and decrease the amount of strain put upon the body's organs due to reduced sugar, salt, fat, protein, alcohol and caffeine intake.
Reducing waste from the body is likely to remove any feeling of bloatedness which often accompanies accumulation of waste material and gas in the colon, leaving the body feeling lighter and promoting healthier digestion.
The cleansing stage also means that the body is more prepared for the weight loss phase.
The QuickTrim range is now available exclusively from Rowlands Pharmacy and www.quicktrim.eu.
Kim will be visiting the UK to celebrate the launch in May 2012. Customers who buy any of Kim's QuickTrim product in the UK will be in with a chance of meeting Kim at the VIP event in London in May.