Summer is here and that means holidays are just around the corner too, but have you started your holiday body prep yet?

A new study from All-Bran shows that Brits who spend time ‘getting into shape’ for their holiday will spend 35 days doing so, yet in spite of all of this preparation, their efforts will be undone in less than six days.

The finger is being pointed at our holiday diets, with 61% admitting to eating differently to how they do at home when on holiday with one in five saying that their diet is much less healthy.  As a result a quarter end up with an upset stomach and a fifth experience bloating. What’s worse, they’re spending nearly two days of their break feeling ill.

For women especially, this can cause problems. Half say they’ve felt uncomfortable about their appearance because of digestive problems such as bloating.  Over half say it’s annoying when all the time and effort they put in pre-holiday goes to waste because digestive problems on holiday – and a quarter even go as far to say they’ve had their holiday ruined because of a dodgy tummy.

Tummy troubles caused by changes to normal eating and drinking routines can be a real pain but there are a few simple tricks people can do to keep getting fibre in their diet on holiday, so they can beat the bloat and avoid undoing all that hard work.  

Commenting on the trend, popular TV star, Andrea McClean, who is fronting the All-Bran “SOS: Save Our Stomachs” campaign to encourage people to up their daily intake of fibre, said: “Feeling sluggish and suffering from tummy niggles on holiday can leave you feeling the pits, especially when you’ve spent so long getting yourself looking and feeling your best for the beach.

“Tummy troubles caused by changes to normal eating routines can be a real pain but there are a few simple tricks you can do to keep getting fibre in your diet on holiday, so you can beat the bloat and avoid undoing all that hard work you’ve put in”. 

Andrea is currently fronting the All-Bran 5 Day Challenge. As part of the 5 Day Challenge, All-Bran is inviting women of all ages to have a bowl of All-Bran, rich in natural wheat bran fibre, for five consecutive days, to see if they notice the difference in their general digestive well- being. 

According to a recent study which saw 115 healthy women take on the All-Bran 5 Day Challenge, more than 73% experienced improvements in their feelings of digestive comfort and 72% reported a positive change in their general well-being.


by for www.femalefirst.co.uk
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