Is your man always on Twitter?

Is your man always on Twitter?

The University of Missouri School of Journalism found that those people who are frequently active on social media, particularly Twitter are less monogamous, have more frequent break ups and get divorced more than any other set of people. The study advised that couples reduce the amount they engage with people over social media to reduce the likelihood of jeopardising things with their partner.

Dr. Eric Anderson, Chief Science Officer at AshleyMadison.com, the world’s most commonly used extra-marital dating site, says it’s no surprise that people how are not content in their current relationship turn to Twitter and other social media sites to try and find someone who will fulfil their needs both emotionally and physically.

Sexologist and author Dr Anderson says that social media is the effect, not the cause of conflict in long term relationships. “This research finds that those who are discontented with their relationships are more likely to look elsewhere. The easiest way to meet someone else is via social media networks, whether sharing updates and flirting on Twitter, re-connecting with old flames on Facebook, or seeking an affair on AshleyMadison.com.  But looking for an extra marital relationships via social media is the effect, not the cause, of relationship disharmony.”

The study found that Twitter does not intend to be a dating website but that the same time it is neutral ground for communicating with the opposite sex who may become a potential lover at some point. The affair has a bigger risk of being exposed however. Social media is getting cited more and more as the reason for divorce with a huge 66% of divorces having some link to a social media platform contributing to the dissolution the marriage. Spouses find the evidence online of their partner’s infidelity and then they have proof of their indiscretions.

CEO and Founder of AshleyMadison.com, Noel Biderman, “We foresaw how electronic communications would be a means for infidelity and designed AshleyMadison.com around this communications shift. The difference is we built our site to provide discretion and no ‘digital lipstick’ while most social media sites have no such protection. When our users leave our site, we will erase every communication they ever had.”

 


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