As food waste becomes a gorwing problem, we share with you just a few reasons why 

Food and Drink on Female First

Food and Drink on Female First


Buying frozen means you’re always buying fresh, products are frozen hours after they are picked which locks in the freshness immediately. If your products are not frozen on picking, they continue to decline nutritionally, therefore, adding to the notion of frozen food housing a higher nutritional value. Many brands carefully freeze their vegetables from the moment they are picked to guarantee freshness and ensure nutrients are not lost in transportation. The food can then be stored in the freezer until it's ready for baking, frying, boiling or steaming- delivering in flavour and nutrition whilst being as convenient as possible.


Using frozen food means you’re less likely to waste food, a big problem at the moment. Buy frozen, eat what you need and pop the rest back in the freezer, without the worry of it going out of date.


Cooking from frozen means no preparation needed, saving you both time and energy. If you don’t have the time to season your potatoes, cut and dice appropriately- you can even buy pre-prepared veggies- seasoning and all. 


Frozen food is genuinely a lot cheaper than fresh and because it has a long use by date, you won't need to throw it away after a week of purchasing, giving your fridge room to breathe and your bin a break. 


Getting your hands on vegetables out of season gets a lot easier when you buy frozen, they’re available all year round so you can tuck into your favourites whenever you want.  Saving you having to wait another few seasons before they become available. 

The full Strong Roots frozen range is available at Whole Foods Market, Ocado, Waitrose and Amazon Fresh:

  • Oven Baked Sweet Potato Fries (RRP £2.99)
  • Garlic Roasted Sweet Potato (RRP £2.99)
  • Kale & Quinoa Burgers (RRP £2.99)
  • Beetroot & Bean Burger (RRP £2.99)
  • Roasted Beetroot Wedges (RRP £2.99)
  • Mixed Root Vegetable Fries (RRP £2.99)
  • Spinach Bites (RRP £2.99)
  • Pumpkin and Spinach Burger (RRP £2.99)

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