As consumers become more environmentally-conscious, many are looking for smarter ways to shop without compromising on confidence and style. The rise of ‘generation rent’ has allowed for fashion rental services such as Hirestreet to flourish in the UK. When a customer hires a dress, not only do they get the confidence boost that comes with a new outfit plus an extra kick of dopamine due to the huge cost saving benefits, but they are also saving wardrobe space and the environment at the same time!
Not sure on renting? Here Hirestreet founder, Isabella West provides her top 7 reasons to inspire you to rent your wardrobe.
SAVE MONEY ON UNECESSARY BUYING
With the rise of mass-produced, fast fashion, many of us find ourselves spending money on items we don’t really need. Many high street stores are continuously updating their ‘new in’ collections and making catwalk trends more accessible so it’s easier than ever to renew your wardrobe with the latest pieces but at what cost? By renting your wardrobe, you can remain fashionable without the hefty price tag. At Hirestreet, we make sure we are always updating our inventory and sourcing the latest premium items, so our customers can always be on trend and rely on us to have those must-have pieces.
GAIN EXTRA WARDROBE SPACE
Hirestreet research found that the majority of women wear their ‘special occasion’ outfits just once or twice. This often leads to dresses being left in the wardrobe and collecting dust until the next inevitable ‘clear out’, which sadly more often than not, will see the items regularly sent to a landfill. By renting, this will clear your wardrobe of old outfits and leave space for the items that you really want to cherish and take care of.
IT’S BETTER FOR THE ENVIRONMENT
The World Wear Project estimates that on average consumers throw away £70 worth of clothing per person annually. Not only this, fast fashion is the world’s second largest polluter and that women’s dresses have the highest environmental impact in terms of total weight purchased and the associated greenhouse gas emissions. By extending the lifetime of a single garment from 1 to 15 wears, at Hirestreet we are able to reduce the environmental impact of that garment by an estimated 70%.
GET EXPERIMENTAL WITH YOUR STYLE
When choosing what to spend their hard-earned money on, shoppers will often stick to what they know when it comes to buying clothes. The beauty of renting is that you don’t need to commit to adding one item to your collection, allowing you to be more experimental with your style and maybe explore a silhouette or pattern you might’ve been too scared to try before.
EXTRA MONEY FOR MAKING MEMORIES
What’s the point in buying that amazing sequin number if you don’t have the money to go out and show it off? By renting your wardrobe you save that additional cash to spend on making memories with friends and being able to enjoy those life experiences while still looking fabulous!
NO NEED TO SCRIMP ON A SMALL BUDGET
That beautiful dress you have your eye on can sometimes be out of reach, leaving no option but to pick something else that’s more budget-friendly and consequently poorer quality. By renting, you gain access to that stylish premium garment for a fraction of the original cost without the daunting commitment.
IT’S A LOT CLEANER
Believe it or not, hiring your wardrobe can be a lot cleaner than ordering online or buying off the rack due to customers trying on and returning unwanted items. At Hirestreet we pride ourselves on our state-of-the-art dry cleaning service that allows us to preserve the quality and cleanliness of the item, ensuring the customer receives a good-as-new garment with every hire.
Hirestreet provides high-quality clothing from a wide selection of worldwide designer and high street brands at just a fraction of the RRP available for hire for up to 16 days. Hirestreet stocks brands like Reiss, Keepsake the Label, Whistles, and Self Portrait meaning customers can be wearing that £200 item from as little as £20, saving money, wardrobe space, and the environment.
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